Typemail: Democratizing HTML Emails
How we built an API to solve the "Email Hell" for product teams.
1. The Problem
Context: Building responsive HTML emails that work across all clients (Outlook, Gmail, Apple Mail) is notoriously difficult. It requires archaic table-based coding practices.
Pain Point: Developers hate writing it. Product Managers hate waiting for developers to fix a typo. Marketing teams feel blocked.
2. The Vision
To make creating a beautiful, cross-client compatible email as simple as writing a Notion document. We want to decouple content creation (Markdown) from rendering logic (HTML/CSS).
3. Target Audience
Primary: The Developer
Wants a clean API. Doesn't want to touch HTML tables. Values documentation and speed.
Secondary: The Product Manager
Wants to iterate on copy without deploying code. Needs to ensure brand consistency.
4. The Solution
- Core API: Converts Markdown + JSON data into robust HTML.
- Chrome Extension (MVP): Allows users to test the rendering instantly in their browser. Acts as a lead magnet.
- Freemium Model: Low barrier to entry to encourage bottom-up adoption in tech teams.
5. Key Metrics (KPIs)
API Calls Usage Volume
Time-to-First-Email Activation Speed